Ski graphics at HG were sourced from internal or local artists and produced with yearly themes. Charles had the pleasure of creating and directing the artwork on a variety of ski graphics over the years for HG.
2018 Maple Stinger
The Stinger was the flagship ski at HG, a fully cambered responsive and poppy park ski that could do it all. For 2018 we embraced Vermont with a tribute to the Maple Tree. This graphic used a cracked paint texture over a dark stained maple wood texture with minimalist graphic and branded stamps on the tails. Pulling from surfboard and cruiser skateboard design while putting our own rough edge into it, the Maple Stinger was an instant hit for HG.
2018 Junkyard El
The EL is the powder ski of legends, with a tight turning radius, directional dimensionality, and a center mount to keep it playful. This flagship powder ski ripped in every snow condition, east or west. To celebrate the Junkyard series, we built a library of related imagery and combined it with hand painted marks by Charles. Many, many hours in photoshop later, we had this mixed media artwork that was eye catching, ultra-rich in texture and color, and played to the values of the brand with street style markings.
2017 Junkyard Transfer
For this graphic we worked with illustrator Scott McCurdy on a scene that used our Junkyard theme from a new approach - The Junkyard Dog. With subtle nods to inside jokes like the crushed Labatt cans that the team loved, this graphic was immediately welcomed by HG fans. Charles acted as art director on the project and created the typography/logo mark, as well as the base graphic.
2017 Junkyard Stinger
For this graphic we worked with Vermont based illustrator Phoebe Low who created the beautifully intricate base graphic. With the completed graphic, Charles implemented a typography and top sheet design to bring the ski to production ready.