Mercato Partners
Website Design
A laptop with the Mercado home page open
Project navigation
Close Navigation

A modern site to help fund extraordinary companies.

Mercato is more than just growth capital for the businesses they invest in. They have been focused on providing promising companies with the specialized resources they need to successfully plan for, accelerate, and manage their growth. Their website had fallen behind on their level of expertise and needed a visual and functional update.
Services Provided
Website Design
Website Development
Copywriting

The Challenge.

Mercato Partners acts as a parent company to its multiple diverse funds. Each fund has its own branding, and we needed to create visual solutions to enable hosting these diverse brands under the Mercato name, while still showing off each brands individuality.
A digital display of the homepage for Mercado.

A full-screen Navigation that takes on each funds branding.

Hovering over one of the funds logos reveals the full logo mark and transforms the full-screen navigation into a branded experience for that fund, allowing users an interactive and immersive experience, while meeting the challenge of hosting these brands under the Mercado umbrella.
A dark grey themed simplified homepage of Mercado

A full-screen Navigation that takes on each funds branding.

Hovering over one of the funds logos reveals the full logo mark and transforms the full-screen navigation into a branded experience for that fund, allowing users an interactive and immersive experience, while meeting the challenge of hosting these brands under the Mercado umbrella.
A red themed simplified homepage of Mercado

Let’s talk people.

The Mercato team is what makes the sun go round. We knew we had to present the team in the highest light so entrepreneurs and investors alike could trust and get to know their future business partners.
A black and white with yellow accents of the Mercado employees

Showcasing the brand portfolio

We wanted to show off the entirety of their investment portfolio, filterable by fund and sector, with the ability to learn more about each investments size, story, milestones, and brand.
An updated screenshot of the Mercado portfolio

Easy to filter Resources and News.

With both news and resources, multiple article categories, funds and authors, we needed a simple way to quickly and easily filter the vast amount of resources on the mercado website, while being able to highlight new and featured articles.
An updated screenshot of the Mercado resources available

A Job Board to help fill Portfolio Company openings.

We built a job board, but instead of listing opens at Mercato, we filled them with jobs open at their portfolio company as an additional support line the firm can provide to aid in the success of their investments.
An iPad showing the careers page for Mercado open positions

Embracing each funds branding.

We built a template page for the fund pages, which focused on use of brand colors, and imagery. This allowed differentiation both between funds, and from the Mercato brand, while also still keeping a thread of continues design elements and navigation through all branded experiences.
A screenshot showing the funds page for Mercado

An event landing page template for funds.

Each fund hosts events and needed a templated page to host these details. We built a large variety of information hosting modules to allow for great flexibilty, and continued to allow for brand imagery and colors to shine through.
A digital screenshot of the event landing page

Thanks!

Team

Charles Stemen - Site Strategy, Creative Direction, Web Designer, Copywriter.
Jake Caggige - Web Designer.
Zack Warren - Web Developer, Project Manager.

‍